⚙️Operators
The "Operators" are the core of the Silver Door. We operate equity ventures in collaboration with the Foundry and our partners.
Steve Jobs:
"Monopolies are driven by sales ... product genius gets rotted out, craftsmanship gets rotted out and they have no consideration for the customer."
Formula:
Silver Door product specialists are the operators of long term equity partnerships. That means we build products with a special emphasis on longevity, management, minimization of technical debt, and documentation.
Stage code, elements and frameworks for reproduction before moving into the specific implementation.
Documentation and guides are your friend. They make it easier for you to tap out and off-board after long periods of pressure and obsession.
Change requests should never violate the original partnership agreement check points.
Design systems that can be easily expanded to incorporate more builders.
Build highly detailed scopes, and document any changes to scope.
Always document specifications and requirements clearly.
If you're intimidated by a problem; ask for help.
End to end security oriented testing.
We never negotiate alone.
Automate everything.
Incentives:
Partnership operators are rewarded with equity during the early stages of company formation, and a mix of cash and equity in later stages. Some of this will be issued in the form of Silver Door non-voting shares, and some will be awarded in a special "SubDAO" voting share that represents ownership in that particular partnership. That means you will own a part of the venture, product, and the vision that you are co-creating.
Silver Door entwines the incentives of all members by retaining a portion of each new equity partnership; in the form of voting shares. This means that every Silver Door member has some exposure to the success or failure of each and every single partnership; through their non-voting SD shares.
When we say "ask for help", every member of Silver Door has the perfect excuse to help out - because they stand to gain from the success of each partnership. This also acts to socialize the risk and rewards of ventures; because the collective takes on some of the risk and reward. Even if you operate a venture that isn't successful; you will have exposure to the other ventures which are successful.
After successful capital raises, Silver Door partnership operators will be expected to manage the growing product development services pipeline. This is when we will typically engage Raid Guild or other external contractors to provide supplemental development services.
Most equity partnerships will have three clear phases with different incentives:
Formation: Partnerships that are pre-seed. These partnerships are formed with well qualified entrepreneurs who have good ideas; and the skill set and network to raise funds. The goal is to build simple lovable and complete minimum viable products; and push the venture to raise. These are the most risky and rewarding ventures; and can often issue significant amounts of equity without any tax consequences.
Product Market Fit: These are partnerships that have raised funds and typically have a working product. Lots of consideration goes into tightening UX, UI and adding new features that give the product "Wow" factor. The goal here is to get the product into the world, gather feedback and rapidly iterate on product improvement cycles. The rewards in this phase will likely be a mix of cash and optional equity compensation.
Scaling: So we have a great product, and people like it. Now it's time to put the foot on the pedal and rapidly expand. This aspect of the venture cycle will have an emphasis on process, management structures and consistency. The expanding work force provides it's own challenges, especially in software development apparatus. The marketing dollars will flow; and now need is to make sure that each customer receives that clean consistently good experience. Typically by this point the rewards will be almost entirely salary based.
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